{"id":17646,"date":"2015-05-18T09:27:15","date_gmt":"2015-05-18T08:27:15","guid":{"rendered":"https:\/\/eye-square.com\/de\/?page_id=17646"},"modified":"2025-03-06T11:38:47","modified_gmt":"2025-03-06T10:38:47","slug":"michael-schiessl","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl\/","title":{"rendered":"Michael Schie\u00dfl"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;140px&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_empty_space height=&#8220;80PX&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;23715&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h2>Michael Schie\u00dfl<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;0px&#8220;][vc_column_text]<\/p>\n<h3>Gesch\u00e4ftsf\u00fchrer<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]Michael Schie\u00dfl ist Diplom-Psychologe, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von eye square.<\/p>\n<p>Er ist Experte auf dem Gebiet der impliziten Marktforschung und\u00a0 forscht und publiziert im Bereich Werbewirkungs- und Markenforschung, User Experience und Shopper Research und spricht regelm\u00e4\u00dfig auf Konferenzen und Fachtagungen. Michael Schiessl ist im BVM aktiv und dort im Fachbeirat t\u00e4tig.[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3>Wichtiges aktuelles Gespr\u00e4ch<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li>DWG-Symposium: <a href=\"https:\/\/www.youtube.com\/watch?v=cOX3Qilx_gU\"><strong>Understanding AI Quality in Media Perception<\/strong><\/a><\/li>\n<li>Erfahren Sie mehr \u00fcber die neue Technologie von eye square <a href=\"https:\/\/www.youtube.com\/watch?v=0QPMqjnK-LE\"><strong>Digital Experience Sandbox<\/strong><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Erfahrungen<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]BVM<\/p>\n<p>DWG<\/p>\n<p>ESOMAR<\/p>\n<p>UXPA[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<p>Mitglied der European Society for Opinion and Marketing Research (ESOMAR) und der Deutschen Werbewissenschaftlichen Gesellschaft e.V. (DWG)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;60px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<strong>Werdegang<\/strong><\/p>\n<ul>\n<li>Seit 1999 Gesch\u00e4ftsf\u00fchrer von eye square<\/li>\n<li>1999 Gr\u00fcndung des Marktforschungsinstituts eye square<\/li>\n<li>1998 Forschungsaufenthalt Yale University, New Haven<\/li>\n<li>1995-1999 Studium der Psychologie, Technische Universit\u00e4t Berlin<\/li>\n<li>1993-1995 Studium der Philosophie, Soziologie und Kulturwissenschaften an der Hochschule f\u00fcr Philosophie M\u00fcnchen und an der Humboldt-Universit\u00e4t zu Berlin<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;60px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<p><strong>Konferenzen und Vortr\u00e4ge<\/strong><br \/>\nAuf\u00a0zahlreichen Konferenzen, Vortr\u00e4gen und\u00a0Workshops\u00a0k\u00f6nnen Sie Michael Schie\u00dfl als Redner erleben.<\/p>\n<p>Vergangene Veranstaltungen:<\/p>\n<ul>\n<li>Receptivity am mobilen Customer Touchpoint \u2013 wie mit impliziter Forschung Omni-Channel-Retailing erfolgreich gestaltet werden kann.<br \/>\nMobile in Retail, Berlin<\/li>\n<li>Shopper Research 4.0 &#8211; The digital transformation of the Customer Journey<\/li>\n<li>Neurosemiotik in der Praxis<br \/>\nDekra Designhochschule, Berlin<\/li>\n<li>Receptivity<br \/>\nMEMEX 17, Berlin<\/li>\n<li>Better understanding of UX by adding implicit<br \/>\nUXDC, Peking<\/li>\n<li>Neurosemiotik<br \/>\nAutoUniversit\u00e4t Volkswagen, Barcelona<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<\/p>\n<ul>\n<li>World Usability Day<\/li>\n<li>In-depth Implicit Research 2015<\/li>\n<li>Resarch &amp; Results<\/li>\n<li>ESOMAR Dublin 2015, shopper insights<\/li>\n<li>DGEVal speyer 2015<\/li>\n<li>Tokio dm Day 2015<\/li>\n<li>BVM Kongress der Deutschen Marktforschung<\/li>\n<li>Wirkstoff TV Expertenforum<\/li>\n<li>ESOMAR Insights<\/li>\n<li>Effizienztag (DWG)<\/li>\n<li>Research &amp; Results<\/li>\n<li>Return on Advertising (Bringmann)<\/li>\n<li>VDZ Akademie<\/li>\n<li>KidOn<\/li>\n<li>EyeTrackUX London<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<strong>Aktuelle Vortr\u00e4ge:<\/strong><\/p>\n<ul>\n<li>DWG-Symposium: <a href=\"https:\/\/www.youtube.com\/watch?v=cOX3Qilx_gU\"><strong>Understanding AI Quality in Media Perception<\/strong><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;&#8220;][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;80px&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1492003102322{background-color: #131631 !important;}&#8220;][vc_column][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">CEO<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css=&#8220;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<\/p>\n<h3>KONTAKT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text el_class=&#8220;textWeiss&#8220;]<span style=\"color: #000000\">Michael Schiessl<\/span><\/p>\n<p><span style=\"color: #999999\">Telefon +49 30 698144-12<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schiessl@eye-square.com\">schiessl@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<strong>Ver\u00f6ffentlichungen<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Michael Schie\u00dfl (2014 ). Touchpoint-Research als der Moment of Truth \u2013 Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS<\/li>\n<li>Schie\u00dfl, M., Schmidt, S. (2013).<br \/>\n&#8222;Bridging the Gap &#8211; Integriertes Modelling von impliziten und expliziten Messmethoden zur Vorhersage von Verhaltensentscheidungen.&#8220;<br \/>\nIn: BVM InBrief 08\/2013, S. 46-50.<\/li>\n<li>Schie\u00dfl, M. (2013).<br \/>\nDie Measurement Crisis<br \/>\nIn: new business. 14\/2013.<\/li>\n<li>Schie\u00dfl, M., Rothensee, M., Wenderholm, L.\u00a0(2011).<br \/>\nImplicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen.<br \/>\nIn: planung &amp; analyse. 1\/2011.<\/li>\n<li>Schie\u00dfl, M., Kr\u00fcger, T., Stieger, C., Kling, M. (2008).<br \/>\nWie viel Online-Werbung braucht der Mensch?<br \/>\nMessung der Werbeeffizienz von eBay-Online-Werbung.<br \/>\nIn: planung &amp; analyse. 3\/2008.<\/li>\n<li>Duda, S., Schie\u00dfl, M., N\u00fcsperling, S. (2008).<br \/>\nSee the World with different Eyes.<br \/>\nComparison of Website Usage in Germany and Japan.<br \/>\nIn: planung &amp; analyse, Market Research Special English Edition 2008: Asia and Middle East. S. 14-18.<\/li>\n<li>Schie\u00dfl, M., Schulte-Moser, P. (2008).<br \/>\nNimm mich!<br \/>\nGutes Verpackungsdesign muss in Zeiten der Reiz\u00fcberflutung nicht allein \u00e4sthetischen Anspr\u00fcchen gen\u00fcgen.<br \/>\nIn: markenartikel, Sonderheft I\/2008 , S. 24 &#8211; 86.<\/li>\n<li>Duda, S., Schie\u00dfl, M., Nitschke, Dr. J. (2007).<br \/>\nGelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren.<br \/>\nIn: Research &amp; Results, 7\/2007, S. 38 &#8211; 40.<\/li>\n<li>Cechini, J., Duda, S., Schie\u00dfl, M. (2007).<br \/>\nDem Traumfahrzeug der Kunden auf der Spur: Der Automotive Testing Ansatz von eye square.<br \/>\nIn: planung &amp; analyse, 3\/2007, S. 22 &#8211; 25.<br \/>\nDuda, S., Schie\u00dfl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007).<\/li>\n<li>Linguistic Analysis of Websites: A New Method of Analysing Language,<br \/>\nthe Poor Cousin of Usability.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Duda, S., (2007).<br \/>\nA Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries.<br \/>\nHCI, Proceedings Volume 11, LNCS_4560.<\/li>\n<li>Schie\u00dfl, M., Th\u00f6lke, A., M\u00f6ller, J., Duda, S. (2007).<br \/>\nEye Tracking &#8211; Die Kunst des Augenblickes.<br \/>\nIn: DOKUMENTATION PUBLIKUMSZEITSCHRIFTEN, Wie Werbung wirkt, Band 6, Berlin, 02\/2007.<\/li>\n<li>Schie\u00dfl, M., Diekmann, S. (2007).<br \/>\nLost in the Supermarket: Untersuchung von Point-of-Sale-Promotion mit Eye Tracking.<br \/>\nIn: planung &amp; analyse, 1\/2007, S. 20 &#8211; 23.<\/li>\n<li>Nitschke, J., Duda, S., Schie\u00dfl, M., G\u00f6hre, T. (2007).<br \/>\nPerfektes Zusammenspiel: Usability Tests und Remote in Kombination.<br \/>\nIn: Research &amp; Results, 1\/2007, S. 34 &#8211; 35.<\/li>\n<li>Schie\u00dfl, M. (2007).<br \/>\nPrint wirkt. Eye Tracking misst, wie&#8217;s geht<br \/>\nIn: Print &amp; more, 1\/2007.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Sch\u00e4fer, S., Th\u00f6lke, A. (2006).<br \/>\nWohin mit dem Logo? &#8211; Das optimale Branding bei TV Werbung.<br \/>\nIn: planung &amp; analyse, 5\/2006.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<\/p>\n<ul>\n<li>Duda, S., Schiessl, M. (2006).<br \/>\nWozu internationale Usability Studien?<br \/>\nIn: Kempter, G., von Hellberg, P. (Hrsg.),<br \/>\nInformation nutzbar machen &#8211; Zusammenfassung der Beitr\u00e4ge zum Usability Day IV, S. 148-151.<\/li>\n<li>Schie\u00dfl, M., Engel, B. (2006).<br \/>\nWie Plakate die Aufmerksamkeit steuern &#8211; Plakatwerbung f\u00fcr das ZDF.<br \/>\nIn: Planung &amp; Analyse. 2\/2006. D11700F.<\/li>\n<li>Duda, S., Schie\u00dfl, M. (2005).<br \/>\nVorsprung im Supermarkt.<br \/>\nReale und virtuelle Shop-Studien f\u00fcr Hersteller und Handel. In: Research &amp; Results. Magazin f\u00fcr Media-, Markt- und Werbeforschung. April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nAufmerksamkeit in CM\u00b2.<br \/>\nEine Printanzeige hat nicht sehr viel Zeit, die Aufmerksamkeit des Lesers zu gewinnen.<br \/>\nIn: Close Up. Zielgruppen im Visier. 10\/April 2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S. (2005).<br \/>\nText oder Bild? Neue Ergebnisse aus der Werbewirkungsforschung.<br \/>\nIn: planung &amp; analyse. 2\/2005.<\/li>\n<li>Schie\u00dfl, M., Duda, S., Th\u00f6lke, A., Fischer, R. (2003).<br \/>\nEye tracking and its application in usability and media research.<br \/>\nIn: MMI-interaktiv Journal &#8211; Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr. 6.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2002).<br \/>\nMobile Usability: Empfehlungen f\u00fcr die Entwicklung benutzerfreundlicher mobiler Datendienste.<br \/>\nIn: Beier, M. &amp; von Gizycki, V. (Hrsg.),<br \/>\nUsability &#8211; Nutzerfreundliches Web-Design, Berlin, Heidelberg: Springer. S. 173-199.<br \/>\nHier finden Sie Rezensionen zum Buch: Amazon; Kilde.<br \/>\nMobile Usability in English.<\/li>\n<li>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2001).<br \/>\nMobile Usability Report.<br \/>\nEine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen f\u00fcr Manager und Entwickler mobiler Datendienste. Berlin\/G\u00f6ttingen: BusinessVillage.<\/li>\n<li>Schie\u00dfl, M., Duda, S. &amp; Fischer, R. (2001).<br \/>\nKids&#8216; Space.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.<br \/>\nDuda, S., Schie\u00dfl, M. &amp; Fischer, R. (2001).<br \/>\nThe Relation of Usability and Branding of a Financial Website &#8211;<br \/>\nAn Integration of Qualitative and Quantitative Methods.<br \/>\nIn: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),<br \/>\nHuman Computer Interaction, Volume 1, Usability Evaluation and Interface Design &#8211; Cognitive Engineering, Intelligent Agents and Virtual Reality.<\/li>\n<li>Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers. K\u00fchnen, U., Schie\u00dfl, M., Bauer, N., Paulig, N., P\u00f6hlmann, C. &amp; Schmidthals, K. (2001).<br \/>\nHow robust is the IAT?<br \/>\nMeasuring and Manipulating Implicit Attitudes of East- and West-Germans.<br \/>\nIn: Zeitschrift f\u00fcr experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).<\/li>\n<li>Schie\u00dfl, M. (1999).<br \/>\nDer Einflu\u00df der Selbstkategorisierung auf die impliziten Einstellungen von Ost- und Westdeutschen.<br \/>\nIn: Schr\u00f6ger, E. (Hrsg.), 41. Tagung experimentell arbeitender Psychologen. Lengerich: Papst Science Publ.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;80&#8243;][vc_column_text]<strong>Schwerpunkte und Weiteres<\/strong>[\/vc_column_text][vc_empty_space height=&#8220;10&#8243;][vc_column_text]Wenn Sie m\u00f6chten, k\u00f6nnen Sie mich gerne zu folgenden Themen kontaktieren:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Wie ist unbewusstes Nutzungsverhalten in nat\u00fcrlichen Situationen, zum Beispiel beim Surfen, Einkaufen und Zeitung lesen, messbar?<\/li>\n<li>Welche Erkenntnisse liefern implizite Forschungsmethoden \u00fcber das Nutzerverhalten und die Interaktion der User mit Produkten im Ladengesch\u00e4ft sowie in TV, Print und den digitalen Medien?<\/li>\n<li>Stichwort User-Experience-Forschung: Wie steigern Dienstleister die Benutzerfreundlichkeit (Usability) und Conversion-Rate ihrer Website oder ihres Online-Shops?<\/li>\n<li>Stichwort Marken- und Werbewirkungsforschung: Welche Formen der Online-Werbung sind hoch wirksam und werden viel beachtet \u2013 und welche nicht?<\/li>\n<li>Inwiefern m\u00fcssen Kreative und Werbungtreibende ihre Kreationen optimieren, um die Potenziale von Online-Werbung besser auszunutzen?<\/li>\n<li>Stichwort Shopper-Experience-Forschung: Mit welchen Ma\u00dfnahmen beeinflussen Ladenbetreiber ihre Kunden, um den Abverkauf am Point of Sale zu steigern?<\/li>\n<li>Wie gestalten Anbieter von E-Commerce-Portalen mobile Oberfl\u00e4chen, um maximale Nutzerfreundlichkeit zu gew\u00e4hrleisten und Abverkauf zu steigern?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Neben seiner T\u00e4tigkeit bei eye square ist Michael Schie\u00dfl Gr\u00fcnder und Aktivist einer Kunstbewegung. Mehr \u00fcber die Aktivit\u00e4t erfahren sie <a href=\"http:\/\/am-schwarzen-grund.blogspot.de\/\">hier<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column offset=&#8220;vc_hidden-sm vc_hidden-xs&#8220;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; 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css=&#8220;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_single_image image=&#8220;23715&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space&#8230;<\/p>\n","protected":false},"author":21,"featured_media":23716,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-17646","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Michael Schie\u00dfl | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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