COMPANY - eye square
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Who we are

Full Service Research
Innovative Implicit Products




Eye square is the only market research company to test LIVE on mobile phones allowing companies to test their mobile and desktop content, ads and e-commerce in the consumers’ own environment. Our technology allowing for in-depth analysis of live shopping experiences both online and in-store, is being used by many Fortune 500 companies around the globe.


Eye square is one of the global leaders in market research with a focus on psychological methods. Since 1999 eye square has been one of the leading innovators of implicit research technologies and continues to be an industry leader with its newest office in New York and further expansion into the US.


Eye square uses the neurosemiotic model to understand the meaning of consumer signals. This is accomplished by combining implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus) research methods.

Implicit methods are embedded in REAL LIVE context testing environments giving companies a profound quantitative and qualitative understanding of what people experience and what drives their behavior.


All materials are tested in a LIVE context to give companies valid insight that proves its value in the real world. In addition, eye square has one of the world’s largest benchmark databases on user experience.



Eye square has one of the world’s largest benchmark databases on user experience.
Founded in 1999 and headquartered in Berlin Germany, the company has over 300 global clients, 72 employees located in 6 locations, Berlin, London, Seoul, Tokyo, Hong Kong and now New York.

Company Facts


User Experience,
Brand & Media,
Shopper Research
72 Consultants,
6 Locations: Berlin, London, Seoul, Tokyo, New York, Hong Kong
Implicit Brand Research with Innovative Tools On and Off-Line
Academic Co-Operation:
Technical University Berlin, Leibniz University Hannover,
Yale University, Humboldt University of Berlin
2007 BVM German Market Research Prize
2014 Best Papaer Award (ESOMAR), Best Presentation Award (Der Markentag 2014) & IAB Research Award

This makes the difference – incontext testing and implicit methods

InContext testing
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.


Implicit and explicit methods.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.


Online experts – webcam eye tracking
Emotions and attention measurement of the customer journey through long term studies with your customers online.

Three Areas of Expertise

People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.

Eye square is dedicated to it‘s three research areas, the three most important Consumer Touchpoints.

Research in more than 30 countries

Headquarter Berlin
Eye square GmbH
Schlesisches Straße 29-30

Office London

Office Seoul

Office Tokyo

Office New York

Office Hong Kong

Jeff Ephraim Bander



Based in our New York office, Jeff Ephraim Bander is our dedicated Chief Revenue Officer for the USA.


Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of award-winning, President of North America at Sticky, a provider of online eye tracking studies.

Gareth Tuck

Director UK


Gareth Tuck is Director of the UK Office at eye square. He graduated in psychology.


His team conducts global advertising impact and user experience studies for clients from the FMCG, consumer electronics and e-commerce sectors.

Benchmark databases

Eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints.


With this we compare the performance of your touchpoints with your competitors.


Benchmarks can be configured for you according to your size, industry, target country and other variables.


Analysis of online advertising (539 Ads)
Effect of video advertising (500 Commercials)
User experience for websites and apps (400 Proposals)
Implicit brand images (430 Brands)


In Context:
2017: 350,000 tester, 4000 ads
2018: circa 50,000 tester and 700 ads so far


implicit indicators increase predictive power of Choice Modelling from 40% to 80%.





© 2015 eye square