Eye square is the only market research company to test LIVE on mobile phones allowing companies to test their mobile and desktop content, ads and e-commerce in the consumers’ own environment. Our technology allowing for in-depth analysis of live shopping experiences both online and in-store, is being used by many Fortune 500 companies around the globe.
Eye square is one of the global leaders in market research with a focus on psychological methods. Since 1999 eye square has been one of the leading innovators of implicit research technologies and continues to be an industry leader with its newest office in New York and further expansion into the US.
Eye square uses the neurosemiotic model to understand the meaning of consumer signals. This is accomplished by combining implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus) research methods.
Implicit methods are embedded in REAL LIVE context testing environments giving companies a profound quantitative and qualitative understanding of what people experience and what drives their behavior.
All materials are tested in a LIVE context to give companies valid insight that proves its value in the real world. In addition, eye square has one of the world’s largest benchmark databases on user experience.
Eye square has one of the world’s largest benchmark databases on user experience.
Founded in 1999 and headquartered in Berlin Germany, the company has over 300 global clients, 72 employees located in 6 locations, Berlin, London, Seoul, Tokyo, Hong Kong and now New York.
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.
Implicit and explicit methods.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.
Online experts – webcam eye tracking
Emotions and attention measurement of the customer journey through long term studies with your customers online.
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
Eye square GmbH
Schlesisches Straße 29-30
Office New York
Office Hong Kong
Based in our New York office, Jeff Ephraim Bander is our dedicated Chief Revenue Officer for the USA.
Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of award-winning, President of North America at Sticky, a provider of online eye tracking studies.
Gareth Tuck is Director of the UK Office at eye square. He graduated in psychology.
His team conducts global advertising impact and user experience studies for clients from the FMCG, consumer electronics and e-commerce sectors.
Eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints.
With this we compare the performance of your touchpoints with your competitors.
Benchmarks can be configured for you according to your size, industry, target country and other variables.
Analysis of online advertising (539 Ads)
Effect of video advertising (500 Commercials)
User experience for websites and apps (400 Proposals)
Implicit brand images (430 Brands)
2017: 350,000 tester, 4000 ads
2018: circa 50,000 tester and 700 ads so far
implicit indicators increase predictive power of Choice Modelling from 40% to 80%.
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
"The relaunch is very well received. It is much more clearer now. Their commitment paid off. Many thanks once again!"
"Very friendly and competent staff. One feels very well advised."
"Thank you very much for the amazing cooperation!"
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
"Good, uncomplicated collaboration."
"The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square zu arbeiten."
"We have received a great number of suggestions and tips for the development of our website that we would had never obtained on such an elaborate quantitative study. My tip: Absolutely observe the live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
»We’ve been working with eye square since day one of establishing a UX Research department at StepStone. Together, we established a research plan and saw through it’s implementation and execution. Now, a few years down the line, we’re seeing the effects, as years of accumulated knowledge and reports co-developed with eye square serve as the basis for many decisions about StepStone and its future. Whether is laboratory usability research, remote interviews or specialized research forms, we know we can rely on eye square and it’s crew as a solid partner.«
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
"Friendly and competent team. Very helpful results"
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
"Good, uncomplicated collaboration."
"The eye tracking project proved very successful. Highly satisfied – very good project management."
»Thanks for your time putting this presentation together and presenting it today, it’s on point in regards of our initial expectations and I expect we’ll be able to move forward quickly in our decision making thanks to it.«
"During our time working with eye square, not only did they demonstrate technical strength, but they also proved that we could rely on their strong research capabilities. They applied technology at the appropriate times by showing us how their services worked when applied to actual projects. eye square provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work. I hope we can work together in the future. Thank you!"
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
» The collaboration with eye square is very valuable for us and the projects deliver concrete measures. The qualitative usability studies hava a clear influence on our online presence and have optimised the process from the customer point of view. Despite the quantitative method design, we have also reached a diagnostic depth in advertising effectiveness research, which represents a clear explanatory advantage compared to conventional advertising effectiveness projects. The methodological expertise combined with a professional understanding of the situation and framework of the task is very satisfactory. «
"We have worked several times with eye square in regard to the usability optimisation of our global websites. Eye square was responsible for the selection of the test labs (China, USA, Germany), the recruitment of the respondents, the conduct of the analyses and the preparation of the final report. The measures taken from this basis have led to the optimisation of the usabilty. We can therefore recommend to work with eye square without restrictions."
"They found a very innovative research approach for our budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced our management. Thank you for your flexibility and willingness to provide us with additional analyses."
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting. In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
"Even short-term changes can be easily implemented, which is a huge advantage. The cooperation works brilliantly!"
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."
"It was fun!"
"Thank you for your innovative, flexible and super reliable cooperation!"
"We have been successfully working with the eye square team for years. The profound knowledge and the precise and fast realisation of our market research projects always amazes us."
"They found a very innovative research approach for my budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced out management. Thank you for your flexibility and willingness to provide us with additional analyses."
"eye square is creative and innovative with clear recommendations for action."
© 2015 eye square