eye square is a psychologically oriented, international market research institute.
For over 19 years we have been one of the innovation leaders in the application of technology-based methods regarding all questions of the digital sphere. Our services cover testing and consulting in the fields of Brand and Media Experience, Shopper Experience and User Experience research.
eye square uses the neurosemiotic model to understand the meaning of consumer signals. This is accomplished by combining implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus) research methods.
Implicit methods are embedded in real LIVE context testing environments giving companies a profound quantitative and qualitative understanding of what people experience and what drives their behavior.
Headquartered in Berlin, Germany, the company has now over 300 global clients and 72 employees located in 6 locations: Berlin, London, Seoul, New York, Tokyo and Hong Kong.
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.
Emotions and attention measurement of the customer journey through long term studies with your customers online.
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
eye square GmbH
Schlesische Straße 29-30
Office New York
Office Hong Kong
eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints. With this we compare the performance of your touchpoints with your competitors. Benchmarks can be configured for you according to your size, industry, target country and other variables.
2017: 350,000 tester, 4000 ads
2018: circa 50,000 tester and 700 ads so far
implicit indicators increase predictive power of Choice Modelling from 40% to 80%.
»We’ve been working with eye square since day one of establishing a UX Research department at StepStone. Together, we established a research plan and saw through it’s implementation and execution. Now, a few years down the line, we’re seeing the effects, as years of accumulated knowledge and reports co-developed with eye square serve as the basis for many decisions about StepStone and its future. Whether is laboratory usability research, remote interviews or specialized research forms, we know we can rely on eye square and it’s crew as a solid partner.«
»Thanks for your time putting this presentation together and presenting it today, it’s on point in regards of our initial expectations and I expect we’ll be able to move forward quickly in our decision making thanks to it.«
© 2015 eye square