COMPANY - eye square
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Who we are

Full Service Research
Innovative Implicit Products

Leading with

Experience Research


eye square is a psychologically oriented, international market research institute.


For over 19 years we have been one of the innovation leaders in the application of technology-based methods regarding all questions of the digital sphere. Our services cover testing and consulting in the fields of Brand and Media Experience, Shopper Experience and User Experience research.


eye square uses the neurosemiotic model to understand the meaning of consumer signals. This is accomplished by combining implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus) research methods.

Implicit methods are embedded in real LIVE context testing environments giving companies a profound quantitative and qualitative understanding of what people experience and what drives their behavior.


Headquartered in Berlin, Germany, the company has now over 300 global clients and 72 employees located in 6 locations: Berlin, London, Seoul, New York, Tokyo and Hong Kong.

Company Facts


User Experience,
Brand & Media,
Shopper Research
72 Consultants,
6 Locations: Berlin, London, Seoul, Tokyo, New York, Hong Kong
Implicit Brand Research with Innovative Tools On and Off-Line
Academic Co-Operation:
Technical University Berlin, Leibniz University Hannover,
Yale University, Humboldt University of Berlin
2007 BVM German Market Research Prize
2014 Best Papaer Award (ESOMAR), Best Presentation Award (Der Markentag 2014) & IAB Research Award

This makes the difference

– incontext testing and implicit methods

InContext testing


All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.


Implicit and explicit methods


Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.


Online experts – webcam eye tracking


Emotions and attention measurement of the customer journey through long term studies with your customers online.

Three Areas of Expertise

People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.

Eye square is dedicated to it‘s three research areas, the three most important Consumer Touchpoints.

Research in more than 35 countries

Headquarter Berlin
eye square GmbH
Schlesische Straße 29-30
10997 Berlin

Office London

Office Seoul

Office Tokyo

Office New York

Office Hong Kong

Benchmark databases

eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints. With this we compare the performance of your touchpoints with your competitors. Benchmarks can be configured for you according to your size, industry, target country and other variables.




  • Analysis of online advertising (539 Ads)
  • Effect of video advertising (500 Commercials)
  • User experience for websites and apps (400 Proposals)
  • Implicit brand images (430 Brands)


In Context Testing:


2017: 350,000 tester, 4000 ads
2018: circa 50,000 tester and 700 ads so far




implicit indicators increase predictive power of Choice Modelling from 40% to 80%.





© 2015 eye square