Stefan Schönherr has worked as Brand and Media Specialist in eye square’s Brand and Media Experience unit since 2007 and has directed it since 2013. He is a qualified psychologist with focus on media consulting, advertising efficacy and media reception.
His team assists cross-media marketing, advertising agents and organisations in the implementation of advertising impact studies; from the optimisation of a single creation through the evaluation of complex campaigns to the acquisition of general operating principles of different forms of media.
Hubert Burda Media
Expert in advertising impact research, implicit methods and media experience
Directed the award-winning studies “Display wirkt implizit” (2011) and “Power of Creation” (2014)
Regularly gives lectures and a writer for journals such as Horizont
Schönherr, S., Moughrabi, C. (2018). Von Emotionen geleitet – Studie zu Medienrezeption und Werbewirkung. In: Research & Results 5/2018.
Rothensee, M. Schönherr, S. (2017). The Robot Uprising – Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4/2017