Philipp Reiter is COO and partner at eye square. Specifically, he is a qualified psychologist and specialized in cognitive information processing and implicit research methodologies. Philipp is particularly concerned with the optimal implementation of innovative neuroscientific measures ranging from EEG, to EDA in User, Brand and Shopper research. At eye square Philipp especially takes care of our international clients.
His consulting expertise is frequently demonstrated on conferences and regularly published in magazines. Advances in statistical methods that help to understand complex data structures with Structural Equation Modeling and Machine Learning algorithms are of special interest for Philipp.
Being responsible for scientific cooperation with university partners like Humboldt University or Leibniz University of Hannover and to bring science and marketing research closer together is his motivation.
Philipp enjoys teaching Business and Marketing Psychology and at the BiTS campus in Berlin and the Design Academy Berlin.
Expert in the usage of innovative technical equipment and visual attention
Implicit Impact (EEG, EDA, eye tracking, facial expression) as focal points
Lectures on innovative technical equipment at conferences (e.g. BVM, CCI conference)