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Philipp Leppert (COO) shows in the ARD documentary Kunde Kind how kids experience a visit to the supermarket.  Which products get more attention.  What factors emerging from the interaction between parent and kid influence the buying decision.  With the innovative eye tracking system, Pupil, eye square...

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...