Article Archives - eye square CN
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
204
archive,category,category-article,category-204,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="26498" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="50"][vc_column_text]随着一月末的到来,“新年”的1/12也将结束。 尽管如此,我们依然在岁月变幻中受到了动机和创作精神的启发。 在2019年,eye square期待怎样的机遇和挑战呢?在市场研究门户网站planung&analyse中,我们的CEO Michael Schießl先生详细回答了这一问题:[/vc_column_text][vc_empty_space height="50"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]  1) 您在2018年重点处理了哪些主题? 2018年我们运用Live Receptivity平台和InContext流程,进一步推广和国际化了我们在市场上的产品和研究条件。该方法与数字宇宙(广告,购物优惠,网站)以及经典媒体渠道(电视,纸质印刷和OOH)相关。重点是调查在Facebook, Instagram, YouTube,...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]"Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where." – Jeff Ephraim Bander (CRO, eye square)[/vc_column_text][vc_empty_space height="20"][vc_column_text]In his article in MarTech Advisor, Jeff...

&nbsp; <p style="text-align: center;">Read the full article on <a href="https://www.martechadvisor.com/news/social-search-ads/eye-square-introduces-facebook-verified-live-ad-testing-solutions/" target="_blank" rel="noopener">MarTech Advisor</a></p> <p style="text-align: center;"><img class="alignnone size-medium wp-image-24626" src="https://www.eye-square.com/wp-content/uploads/sites/8/2018/04/web-cam-setup_small-300x200.jpg" alt="" width="300" height="200" /></p> <p style="text-align: center;">For more information visit the <a href="https://www.eye-square.com/receptivity-platform/">e2 Live Receptivity Platform</a></p> <img class="wp-image-24892 size-medium aligncenter" src="https://www.eye-square.com/wp-content/uploads/sites/8/revslider/e2_homepage-2018-011/RecPlatform-logo@2x-300x88.png" alt="" width="300" height="88" />...

Full article on MediaPost <p style="text-align: center;"><img class="size-full wp-image-24933 aligncenter" src="https://www.eye-square.com/wp-content/uploads/sites/8/2018/04/mediapost_news.png" alt="" width="300" height="300" /></p> More information? Visit the e2 Live Receptivity Platform <img class="wp-image-24892 size-medium aligncenter" src="https://www.eye-square.com/wp-content/uploads/sites/8/revslider/e2_homepage-2018-011/RecPlatform-logo@2x-300x88.png" alt="" width="300" height="88" />...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]After 19 years of experience in implicit market research, eye square now combines its unique research tools in the e2 Live Receptivity Platform, an approach which already received patent protection in the USA. Our CEO, Michael Schiessl explained the concept of...

"Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where." – Jeff Ephraim Bander (CRO, eye square)[vc_empty_space height="20"][vc_column_text]In his article in MarTech Advisor, Jeff Ephraim Bander (CRO, eye square) is revealing...

New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.   "Visual saliency as a necessary precondition for successful brand communication"   "Selective attention is the ultimate test that any brand communication has to...

Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15.   User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...

Eye square’s expertise in using wearable devices continues.  For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...