Jin Qu (Research Consultant) will give a lecture on omnichanel and shopping experience at a congress of Suning, one of the largest retailers in China. The event will take place on October 16th at the Suning Headquarters in Nanjing, China. The congress is dedicated to the topic "Discovery and...
Gareth Tuck (Director UK) will hold a speech on the subject „When self-report is not enough – measuring unconscious behaviour change in response to a campaign designed to change where people break at bends on country roads“ at the European Social Marketing Conference on September 22nd. The conference will take...
New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter. "Visual saliency as a necessary precondition for successful brand communication" "Selective attention is the ultimate test that any brand communication has to...
Philipp Reiter (COO) and Steffen Schmidt (Leibnitz University Hannover) will present the results of a multi-method study on the influence of the increasing number of touchpoints during the Shopper Journey at the Shopper Brain Conference USA. When analyzing the qualities and interactions of individual touchpoints,...
Flights within Europe are becoming increasingly cheaper. About one third of all flights are now operated by low-cost carriers and the amount of connections is ever growing. On the TV program ARD Reisecheck Michael Schießl (CEO eye Square) takes a closer look at the functionality of...
CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M.. In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of...
Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...