Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter. "Visual saliency as a necessary precondition for successful brand communication" "Selective attention is the ultimate test that any brand communication has to...
17 August, 2016
