Amanda Zwicker, Research Consultant, is part of the Brand and Media Experience unit at eye square. She has a bachelor’s degree in Business Administration with a focus on Marketing Management and Personal Management and Organizational Structure.
Her team assists for clients in the financial, energy and pharmaceutical fields in the implementation of global user experience studies.
Expert in quantitative methods, advertisement impact research, eye tracking and GSR and is experienced in usability research.
Has supported publishing houses and marketing agents with the evaluation and optimisation of online, TV and print advertising.