2014 – IAB Research Award in Branding Category

24 Mar 2014 – IAB Research Award in Branding Category

Posted at 14:16h in Award by

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The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among others things the eye square databases for digital creations and analytical regression modelling were used.

IAB Research Award in Branding category ovk_report_2014_01