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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]"Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where." – Jeff Ephraim Bander (CRO, eye square)[/vc_column_text][vc_empty_space height="20"][vc_column_text]In his article in MarTech Advisor, Jeff...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]After 19 years of experience in implicit market research, eye square now combines its unique research tools in the e2 Live Receptivity Platform, an approach which already received patent protection in the USA. Our CEO, Michael Schiessl explained the concept of...

  [直播]曲瑾:Neuro Semiotic Thinking – 智能产品的优化升级的切入点  LINK:  http://meia.me/course/168871?cid=1&scid= ...

Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods...

New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.   "Visual saliency as a necessary precondition for successful brand communication"   "Selective attention is the ultimate test that any brand communication has to...

Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...

Eye square’s expertise in using wearable devices continues.  For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...

The January issue of handelsjournal has arrived and features eye square GmbH's Michael Schiessl on the cover. The work of eye square has undergone an extensive resonance in the press in recent months. Here is foremost an extensive contribution in handelsjournal mentioned: In addition to the oversupply of...