e2, Author at eye square - Page 4 of 4
1
archive,paged,author,author-e2,author-1,paged-4,author-paged-4,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Author: e2

Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category.  Looking over two...

Michael Schiessl (CEO) gave, as Keynote Speaker at this year's DM-Award, a talk entitled "The attention economy - see the world with different eyes". In that matter Schiessl explained the different attention modes in digital and analog communication.  As the main subject focused on direct marketing. ...

In a joint study with the Leibniz University Touchpoint Research as Moment of Truth, the identification of implicit and explicit effects of brands through multisensory package design at POS. In recent years, brand touchpoints and multisensory brand management have been the new magic words in brand...

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...

The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB Research...