Amanda Zwicker is both eye square’s Human Resources Manager and an experienced Senior Research Consultant. She holds a degree in Business Administration (B.A.) with a specialisation in Marketing Management, Human Resource Management and Organisational Management.
In addition to HR management, Amanda conducts research projects for the Brand and Media Experience unit. She focuses on optimizing consumer touchpoints i.e. wherever customers and brands come into contact. On a regular basis Amanda leads user experience projects with a clear focus on marketing optimization.
Amanda is a recognized expert in the energy sector in Germany. She interviews both clients and employees of large, national energy companies on the subjects of, digital touchpoint mobility and the energy market of tomorrow.