Amanda Zwicker, Senior Research Consultant, is part of the Brand and Media Experience unit at eye square. She has a bachelor’s degree in Business Administration with specialistion in Marketing Management and Human Resource and Organisational Management.
Her team assists clients in the financial, energy and pharmaceutical fields in the implementation of global user experience studies.
Is specialised in user experience with eye tracking for mobiles and static websites.
Has extensive experience in conducting user experience interviews as well as in qualitative and quantitative data analysis.