Virtual Reality Research: VR and Eye-Tracking
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
EEG, emotion, EDA, GSR, electro dermal, galvanic skin
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Experience Research in changing worlds

Virtual worlds offer completely new possibilities and advantages, such as:

  • Exploration of virtual spaces / places / products still in planning
  • Realistic interaction in the virtual world leads to higher immersion
  • Collaboration on complex products / projects

Set yourself apart from your competitors with emotional product differentiation

eye square offers the latest VR technology in combination with implicit research design.  VR research areas ranges from:

  • Product Design
  • Automotive Design and interfaces
  • Shelf and category testing
  • Qualitative interviews
  • Quantitative behaivioral studies
  • Eye-tracking

High quality VR models with rich interactions.

Frederik Niedernolte
eye square GmbH

Watch this talk in German.  How good UX drives sales and conversion.

Two case studies that we conducted for Little Sun (check out their great products here:  Their new product the little sun charge was our object of interest in an early quantitative segmentation study and a VR product test.  Users were able to experience the product and packaging and speak out aloud while in the virtual reality.