Rapid user testing with real users who confront your new designs. By the evening, a wrap-up that costs so little and runs so quickly that your Scrum teams need not wait. Resulting feedback is more valuable than in-house user tests with experts because consumers typically have better suggestions about your product than do developers.
How to proceed? Our visual designer (or you) creates redesigns based on user feedback from tests conducted by us. With these new designs we employ eye-tracking to better understand user perception.
When you need rapid feedback from many users, we employ a quantitative Quick Check by recruiting online users, showing them screenshots or clickbar prototypes, and tracking click data. In turn, we measure key success factors for benchmarking, allowing for comparisons of system acceptance and product reactions from 200 sampled customers and within your industry sector.