User experience: Implicit product research | eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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USER EXPERIENCE RESEARCH

PRODUCTS CHANGE OUR LIVES

Products change our lives, give us everyday meaning, and shape our behavior. We interact with products daily – we use them to communicate, read, watch television, travel from A to B, and even sleep. We want every interaction to be special.

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Implicit product research, which combines the conscious and the unconcious and provides deeper insights to develop your products in the right direction. 

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DESIGN YOUR PRODUCT FOR THE USER FROM THE BEGINNING

The Microscope: We accompany users through interactions with your product and observe them over the shoulder. Their behavior is the centerpoint of our implicit user research.

The Telescope: On the other hand, we also measure your product’s success in the long-run. We tell you how successfully your product will be received in the market. To do so, we measure Touchpoints, interactions and customer satisfaction.

Shape your product for the user from the beginning: We help turn a good idea into a hit in the market. And when you re-launch your product, an Eye Square test reveals whether subsequent performance is better than before. We test websites, apps, and digital interfaces (i.e. in automobiles).

User Experience is more than just Usability.

USER EXPERIENCE 

User experience encapsulates the cognitive and emotional reactions of users during interaction with a product.

These reactions range from practical usability aspects to subjective emotional factors.

Eye Square deals with both the explicit cognitive and implicit emotional responses to your product.

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OUR PRODUCTS

WHAT OUR CUSTOMERS SAY

OUR CUSTOMERS