STORE TEST - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Understand your visitors better with implicit observation methods.

Today, everyone is looking for an emotional consumer experience when they go shopping. The shopping trip should be simple, pleasant and stimulating. But how do you achieve this exactly? We focus on 3 particularly important aspects of shopping at the POS: orientation, communication and world of experience.

Reduce barriers, help orientation and create the feeling of an experience.


Time is money – and attention is the new currency

Our principles: A clear focus on the understanding of implicit, unconscious processes that are more important than anything else at the POS and comprehensive analysis of the Sales Impact of measures, e.g. through simulated clearance sales or through the actual number of purchased products.

The eye square Store Test consists of the