STORE EXPERIENCE STUDY - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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STORE EXPERIENCE STUDY

Get a holistic understanding of visitor experiences in your brand environment.

If you design communication and orientation optimally you have met the basic requirements for a successful shopping concept in your market, but today consumers expect more. More emotion, more experience, less stress.

The Shoppers want to feel comfortable with you you can differentiate yourself from your competition by emotional factors. Take advantage of this opportunity and offer customers something special. Understand your implicit strengths and build on this.

THE EMOTIONAL ACTIVATION OF SHOPPERS IS THE KEY CHALLENGE IN MODERN SHOPPING ENVIRONMENTS. FOCUS YOUR BRAND WORLD THROUGH THE STRATEGIC USE OF ATMOSPHERIC ELEMENTS CREATE UNIQUE EXPERIENCES.

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THIS WAY YOU CAN OPTIMIZE, OFFER VARIETY AND TURN SHOPPING INTO SOMETHING THAT CAN RIGHTLY BE CALLED AN EXPERIENCE.

We show you the implicit potential of your brand through emotional analysis and implicit brand research. This allows you to understand the gut feeling of customers to your brand. We complement this measurement with walk-through studies and illustrate the areas with high and low dwell times.

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