If you design communication and orientation optimally you have met the basic requirements for a successful shopping concept in your market, but today consumers expect more. More emotion, more experience, less stress.
The shoppers want to feel comfortable with you – you can differentiate yourself from your competition by emotional factors. Take advantage of this opportunity and offer customers something special. Understand your implicit strengths and build on this.
We show you the implicit potential of your brand through emotional analysis and implicit brand research. This allows you to understand the gut feeling of customers to your brand. We complement this measurement with walk-through studies and illustrate the areas with high and low dwell times.