Stefan Schönherr - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Stefan Schönherr

Unit Lead Brand & Media Experience

Stefan Schönherr has worked as Brand and Media Specialist in eye square’s Brand and Media Experience unit since 2007 and has directed it since 2013. He is a qualified psychologist with focus on media consulting, advertising efficacy and media reception.

 

His team assists cross-media marketing, advertising agents and organisations in the implementation of advertising impact studies; from the optimisation of a single creation through the evaluation of complex campaigns to the acquisition of general operating principles of different forms of media.

Experience

Aktion Mensch

ARD

BVDW

Condor

Ferrero

Hubert Burda Media

SevenOne Media

ZMG

Expert in advertising impact research, implicit methods and media experience

 

Directed the award-winning studies “Display wirkt implizit” (2011) and “Power of Creation” (2014)

 

Regularly gives lectures and a writer for journals such as Horizont

BRAND & MEDIA EXPERIENCE

CONTACT

Stefan Schönherr

Telephone +49 30 698144-16

Fax +49 30 698144-10

schoenherr@eye-square.com