SPOT TEST DIGITAL - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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SPOT TEST INSIGHTS TV AND DIGITAL

Test your creation in a real world environment with our implicit method set

Video advertising is not only to communicate your brand and stage your products. It should awake emotions that pull the viewer in and inspire. We can best understand this complex interplay with a comprehensive set of implicit measurements. We take the time to analyze the dramaturgy, scene by scene, issue by issue.

We explain why too much information can overload the working memory, how to properly deal with humor in advertising, and whether the suspense arc of your spots is effective or not.

Results provided within days, including attention, emotion measurement and representative sample?

TV Spot Tests Moving image are carried out online or in the studio. They are aimed at advertisers, media agencies and advertising agencies. We put TV spots, online video ads and program trailers under the microscope.

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CASE STUDIES

TechNick

Read here whether Tech-Nick awakens excitement for tablets.

MCD

View here how McDonald’s mathematics teaching successfully links to burgers.