Shopper Experience: Decisions Made at the Point of Sales | eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
shopper experience, point of sales, shopper research
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SHOPPER EXPERIENCE RESEARCH

DECISIONS MADE AT THE POINT OF SALE ARE EMOTIONAL

Improve the shopping experience of your customers with simplified purchasing processes and attractive products in a pleasant brand environment.

A large part of all decisions at the POS are made unconsciously and emotionally. By explaining the unconscious triggers that trigger behavior, we provide you with the key to strengthening your brand.

Our methods will give you an in-depth qualitative and quantitative understanding of what people are experiencing, what drives them and how decisions are made.

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Take advantage of the right implicit signals to target your customers and to address them at the right time

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The number of brand touchpoints – on and offline – has greatly multiplied for the consumer. However, the most important points of experience remain in the analog world, at the point of sale.

Here the first moment of truth (First Moment of Truth) takes place, the consumer has physical contact with your brand and experiences it with all of their senses.

  • We offer innovative technologies and tailored solutions to measure your brands impact over the whole customer journey with all its digital and analog touchpoints.
  • We explain the pre-conscious (implicit) experiences, motives and needs as well as the conscious (explicit) beliefs of the shopper.

YOUR ADVANTAGES

  • Understand your clients’ perspective on your brand
  • Action orientated insights based on psychological know-how
  • Grasping visualizations of complex data
  • Benchmarks – Performance measurement in direct comparison with your competitors’
  • Internationally experienced consultant teams

WHAT WE OFFER

WHAT OUR CLIENTS SAY

OUR CLIENTS