Improve the shopping experience of your customers with simplified purchasing processes and attractive products in a pleasant brand environment.
A large part of all decisions at the POS are made unconsciously and emotionally. By explaining the unconscious triggers that trigger behavior, we provide you with the key to strengthening your brand.
Our methods will give you an in-depth qualitative and quantitative understanding of what people are experiencing, what drives them and how decisions are made.
The number of brand touchpoints – on and offline – has greatly multiplied for the consumer. However, the most important points of experience remain in the analog world, at the point of sale.
Here the first moment of truth (First Moment of Truth) takes place, the consumer has physical contact with your brand and experiences it with all of their senses.
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
"It was fun!"
"Good, uncomplicated collaboration."
"Thank you very much for the amazing cooperation!"
"Friendly and competent team. Very helpful results"
"Very friendly and competent staff. One feels very well advised."
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
"The relaunch is very well received. It is much more clearer now. Many thanks once again!"
"eye square found a good innovative research approach for my budget which provided us very extensive and relevant results. The on-site presentation was very professional and also convinced our management. Thank you very much for the flexibility and the willingness to provide additional analyses."
"We have received a great number of suggestions and tips for the developement of our website that we would had never obtained on such an elaborate quantitative study. My tip: Absolutely observe live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting. In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
"eye square is creative and innovative with clear recommendations for action."
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
"The eye tracking project proved very successful. Highly satisfied – very good project management."
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."