SHOPPER FLOW STUDY - eye square
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SHOPPER FLOW

Enhance the shopper experience through customer oriented store layouts.

The layout of a store has a major impact on consumer behavior, emotion, cognition, and the way in which a brand is perceived.

A deep understanding of visitor behavior, needs and motivations provides an opportunity to enrich the visitor experience and to produce the optimum effect from design elements!

UNDERSTAND IN-STORE FOOT TRAFFIC AND DIRECT SHOPPERS RIGHT TO YOUR PRODUCT

THIS WAY YOU CAN OPTIMIZE, OFFER VARIETY, AND MAKE THE VISIT INTO THE EXPERIENCE THAT IT SHOULD BE.

  •   How strongly are various shop areas visited?
  •   Where are the navigation barriers?
  •   Which path is heavily frequented?
  •   Where is the optimal place for category, product, and secondary placement?
  • How can areas and shop-in-shop concepts be optimized?

 

Walkway studies capture both the walking behavior in shops as well as the type and number of interactions.

Do you want to know more? Please contact us.

The SX product(s) of interest (required)

Digital Shopper InsightseCommerce A/B TestPackage Design TestShelf TestIn-Store Marketing TestOrientation StudyShopper Flow StudyFlyer TestStore Experience Study

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