“Unseen is unsold” – on the shelf, in the abundance of competition, attention to your product range is essential. A customer-centric shelf sorting creates clarity and facilitates additional purchases. This applies particularly to new product launches and planned line-extenders.
Rund 2/3 der Produkte im Regal werden nicht gesehen.
In 15 years of eye-tracking research, after thousands of respondents we can conclude:
The main key to success lies in the ideal shelf assortment. By making the shopper the main focus of our research we are able to explain the explicit and implicit sides of behavior.
We offer you the right environment for testing/optimizing every research interest: sorting, customer focus and purchasing behavior.
Get shopper insights with the implicit measurement of attention – ideally in real POS, virtually in the studio, or online.