You probably want to increase the conversion rate of your online store. As we all know, the success of your website depends on its users. They decide whether to use your offer or that of your competitors.
We provide you with real feedback from users who have interacted with your website. We add to your understanding of the users' experience by focusing not just on what the users said, but also on what the user could not express verbally, we focus on the implicit. We look at what your users see on the site. We watch as they move around your web site, recording remotely where they click and dwell. We measure when and how much their emotions have been activated and how hard they had to think. And we hear what is going on in their head while they browse.
We identify the needs and expectations of your users and show you clear examples of usability problems they encountered. We pride ourselves on providing concrete recommendations on how to improve your website or increase the conversion rate of your online store.
User Experience Studies for Products and Mobile Devices
Guarantee your products' success in advance
Navigation devices, smartphones and tablet PCs are must-haves for many users. High-tech products are becoming more powerful, sleeker, smaller and more complex. Invest your money not just in innovation but in successful products.
We explore the implicit and holistic experience of your user. We look over the users shoulder and through their eyes. We measure the cognitive effort required during usage, and the emotional appeal of your product. We analyse which areas of the interface are working well and draw attention to what people lose sight of. We provide you with the knowledge that you need for successful product development.
We think you should design your product with the customer in mind from the beginning. We test your products usability and assess users understanding of the interface and apps. We gauge the sales success of prototypes with different design variations, so you know which design to take forward. From washing machines to mobile phones we ensure your product will be a success and satisfy its users.
