Consumers are no longer mere recipients of a marketing strategy but they also participate actively in discussions about products and communication strategies on many social media channels. Brand images are formed in the Internet, product success is made possible by word-of-mouth advertising in online communities.

Measuring the effect of corporate communication strategies on brand perception is a central challenge in the online sector. We offer a series of adapted and newly developed methods for this rapidly changing environment. Social media monitoring and netnography are used to gather data and analyze what is being communicated about your brand.

However, we do not only observe how a brand image is developing, we offer you the Internet as innovation laboratory. Brand communities and forums specifically recruited for your purposes allow us to evaluate high-grade qualitative and quantitative data. We use our extensive experience in conducting usability studies to determine how users perceive your social media presence and how they cope it.

We develop an appropriate combination of methods for your individual needs and expectations in order to supply results in a timely and cost-effective manner.