Reaction Time: Make Implicit Brand Association Visible | eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
market research tool,brand visibility,brandreact
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REACTION TIME MEASUREMENT

e² BRANDREACT

The e² BRANDREACT is one of our most fascinating research tools. With this tool, implicit brand associations that would otherwise remain hidden become visible, because reaction time is the way to the gut feeling of the consumer.

His famous forebears such as the Implicit Association Test (Yale University) make him proud. In market research, BRANDREACT is the perfect solution to economically, quickly, and playfully measure gut feeling.

Understand the gut feeling towards your brand and utilize it for strategy and marketing communication.

BR-engl

Make implicit brand associations visible

It depicts your brand and target audience reaction in 5 areas: joy, strength, safety, sustainability and sensuality.

  • Joy (Innovation, new, modern)
  • Strength (status, prestige, dominance, power)
  • Safety (trust, reliability, organization, calm)
  • Sustainability (environmentalism, ecology, good conscience)
  • Sensuality (attractiveness, stimulus, sexiness, heartbeat)

BRANDREACT Brand measurement

efficient, valid, online and mobile. 

BrandReact-Tablet

Make implicit brand association visible.

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