Creativity is not the only factor for successful advertising. In the process of creative work the message can get lost quite easily. Advertising effectiveness research will do the fine-tuning for your print advertisement, poster, TV spot or web banner. Here you find publications of the EYE SQUARE experts in the field of advertising effectiveness research.
»How robust is the IAT? Measuring and Manipulating Implicit Attitudes of East- and West-Germans«
The Wall in the heads: Using the Implicit Association Test, EYE SQUARE shed some light on the attitudes that East and West Germans have towards each other.
U. Kuehnen; M. Schiessl; N. Bauer; N. Paulig; C. Poehlmann; K. Schmidthals, Experimental Psychology, Vol. 48, No. 2/2001, p. 135-144
»IAT and Car Brands«
Car brands and their image: EYE SQUARE tests the attitudes towards certain car brand using the Implicit Association Tests and dip into the consumers' minds.
