Web, eCommerce and mobile devices change continuously and fast. With EYE SQUARE user experience research the user will not fall behind. Read more about the findings of the EYE SQUARE experts in the field of user experience.
»Mind Maps: An Evaluation Method of Web User Brand Experience«
Test the brand image using mind maps! Taking an automotive company as example, brand expert Sabrina Duda explains how to use this projective method to grasp the image of a brand on the web in a holistic way.
Duda, Interact 2009, Workshop Paper
»See the World with Different Eyes - A Comparison of Website Usage in Germany and Japan«
EYE SQUARE looked over the shoulder of website users in Japan and Germany and was surprised: Despite the globalization, websites should be adapted to each single country, because users still live in different worlds - even on the web.
Duda; Schiessl; Nuesperling, planung & analyse, Special English Edition 2008, p. 14-18
»See the World with Different Eyes - Conference of Neuroeconomics 2008«
When in Rome do as the Romans do... If you want to communicate your brand and message on the internet, you need to do more than just provide a version in the adequate language. An international study shows, design, layout and content need localization even on the world wide web.
Conference Neuroeconomics 2008, Kopenhagen, Workshop Paper
»Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability«
Website users do read - but in a different way: A user friendly text layout can help a lot to motivate them. The EYE SQUARE experts found a clear rule: K.I.S.S. - keep it short and simple.
Duda; Schiessl; Wildgruber; Rohrer; Fu, HCI, Proceedings, Volume 11, 2007, Workshop Paper
»A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries«
One for all and all for one? Doing a pan-European study, the Usability experts Sabrina Duda and Michael Schiessl discovered how an Online Shop needs to be adapted to country-specific needs, to be successful.
Schiessl; Duda, HCI, Proceedings Volume 11, 2007, Workshop Paper
»New Ways to Visualize Eye Tracking Data«
EYE SQUARE presented its unique research Software EYE SQUARE Visualizer to a broader audience for the first time at the CeBIT 2005 in Asia. The innovative research tool set analyzes and displays not only eye tracking data gathered in user experience and ad effects studies, but visualizes the shopping behavior in animated 3d models.
Technology News International, No. 80, 2005
»Eyetracking and its application in usability and media research«
Consumers do not always want to tell what they really do or think, nor are they always able to reflect it. Thus, EYE SQUARE looks target groups deep in the eyes and records every movement - using Eye Tracking Sabrina Duda and Michael Schiessl uncover the unconscious.
Schiessl; Duda; Thoelke; Fischer, MMI-interaktiv Journal, Issue No. 6, 2003
»A Picture Says More Than A Thousand Words - Photographs As Trust Builders In E-Commerce Websites«
Control is good, trust is better: in their study, the EYE SQUARE experts show that pictures on financial websites increase trust in the banking institutions.
Steinbrueck; Schaumburg; Duda; Krueger, CHI, 2002, Workshop Paper
»The Relation of Usability and Branding of a Financial Website - An Integration of Qualitative and Quantitative Methods«
An excellent Usability leads to an excellent brand image. The EYE SQUARE expertes could show this doing a study on the usability of financial websites.
Duda; Schiessl; Fischer, Human Computer Interaction, Volume 1, 2001, Workshop Paper
»Too Many Tools - Overtooling the Web - A Usability Study on Internet Viewbars«
Is the Tool Bar a digital clasp knife? Do users really accept the flood of functions provided there and do they get along with them? EYE SQUARE compared three different examples of tool bars and how users interact with them.
