Using a combination of different methods, we not only capture user satisfaction with a product, but also reveal associated underlying causes to facilitate management decisions.
With regular tracking of trust and impressions towards your offers, we use statistical techniques to uncover latent sources of consumer satisfaction.
eBay – Product and Brand Tracking since 2009
Since 2009, we have conducted extensive Product Health Tracking for eBay. Quarterly online surveys of user experience were conducted globally in various product categories with more than 30,000 interviews per year, in which the four most important markets were DE, UK, US, IT.
Benchmarking against local competitors is equally important as tracking changes over time.
A typical project procedure involves the following phases:
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