p&a blickpunkt Eye Tracking: Michael Schießl on decision engine - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
16277
post-template-default,single,single-post,postid-16277,single-format-standard,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

p&a blickpunkt Eye Tracking: Michael Schießl on decision engine

p&a blickpunkt Eye Tracking: Michael Schießl on decision engine

eye-blue_closeupIn the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square.

What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be part of a cross-domain Decision Engine.

Eye tracking delivers, in integrated use with other methods, critical insights regarding what is really important to people. Through this, eye square combines survey data and behavioral indicators for an integrated approach and thus achieves a significantly higher validity compared to the traditional approach.

Link to p&a Blickpunkt: Eye Tracking (German article)