ORIENTATION STUDY - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
17965
page,page-id-17965,page-template,page-template-full_width,page-template-full_width-php,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

ORIENTATION STUDY

User-friendly orientation systems simplify the visit and strengthen the visitor experience

Store concepts are larger and the diverse assortment of goods is constantly increasing. The shopper is exposed to numerous messages.

In order to make the shopping experience just as inspiring, simple and relaxed as the shopper is familiar with from the online area, orientation systems help to optimize their perception.

A DEEP UNDERSTANDING OF ORIENTATIONAL BEHAVIOR ENABLES THE OPTIMAL GUIDANCE OF A SHOPPER THROUGH THEIR VISIT

Customer-Tracking_Floorplan_Heatmap_small

We optimize signage wherever you want to understand and direct customer flows.
For this we combine mobile eye tracking measurements with exit interviews, customer tracking via Wifi and emotion analysis, so your store is the perfect shopping experience from a customer perspective..

 

  • What signage does the shopper perceive at all, and do they understand the content??
  • How quickly do they find what they are looking for and how successfully can the signage stimulate impulse buying?
ShopperFlow1