OMNI-CHANNEL STUDY - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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OMNI-CHANNEL STUDY

The customer journey through touchpoints – unique and customer oriented layout

Today consumers have many points of contact with your brand and decision making processes are more complex. Based on online product information a purchase can happen in a real marketplace, and vice versa.

We explore with you the right strategies for successfully digitizing and connecting with your stationery outlets.

Get a better understanding of your target audience and the use of different brand touchpoints. We show how these can be geared towards the needs of your customers and through this, your brand effect can be optimised.

For this we combine our expertise in the fields of Brand & Media, User Experience as well as Shopper Experience for customised study solutions suitable for your channel portfolio.

UNDERSTAND THE DECISION PROCESSES, CATEGORY MANAGEMENT AND MARKETING CAMPAIGNS OPTIMISED OVER ALL CHANNELS

We analyze the user behavior of digital elements, examine the recognition of cross-channel campaigns and compile trend analysis.

You can benefit from our many years of experience in the digital realm of user experience, market optimisation and social media. We advise you holistically, which offers will surely be a hit, and which not.

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For this we utilize expert methods and together with colleagues or marketing experts we break down the headlines, guided by user studies. Through dairy entries or accompanying shoppers through the store, we learn what drives digital use and which target groups are particularly receptive.

From Facebook ad-replacement to mobile website – we have the right method set for your issues.

With our multi-modal testing we explain how your advertising and customer experience functions in other channels.