EYE SQUARE is shortlisted for the the German market research award in the category "Best Study 2011". The award is initiated by the professional association of German market and social researchers BVM.
We are nominated for a study on online ad effects entitled "Online wirkt implizit! - Online-Werbewirkung jenseits der Klickbetrachtung", which we realized in collaboration with the Online-Vermarkterkreis, a professional division of the federal association for the digital economy in Germany (BVDW), specializing in online marketing.
We had been tracking the online behavior of 1000 probands over a period of four weeks. During that time, the test persons were exposed to 8 testing campaigns and implicit brand attitudes were measured using a method based on reaction times.
The study results show that online display ads are effective in the long run and have a lasting positive impact on the brand image.
The awards take place on 24 May in the course of the 46th congress of German market research in Berlin, Germany.
