Marketers want to know the optimal location of the POPM, the optimal POPM design, shelf sorting, package design and store layout.
Michael Schiessl, Managing Director at eye square, and Sven Diekmann, Senior Research Consultant Shopper Research, will present shopper research studies conducted for an electrical goods producer where eye square has used a cutting edge three dimensional visualization method of eye tracking and locomotion data that answered all these research questions in one study.
The 3D visualizations communicate the insights clearly to even the uninitiated, while the detailed data analysis allows aggregating the data in any way thinkable. The insights can then directly be transferred into actions as changes in the store/shelf layout are quickly implemented in the 3D model. This 3D model is then given as a reference to the retail shops, where it is used as a visual reference.
On February 28, Michael Schiessl and Sven Diekmann will hold their talk "Understanding the implicit in shopper behaviour. Cutting-edge in-store eye tracking, locomotion and behavioural analysis with 3D visualizations" at the ESOMAR Insights conference in Brussles/Belgium.
We look forward to meeting you there!
