NEUROMARKETING CONFERENCE 2016 IN ANTWERP - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
22379
post-template-default,single,single-post,postid-22379,single-format-standard,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

NEUROMARKETING CONFERENCE 2016 IN ANTWERP

NEUROMARKETING CONFERENCE 2016 IN ANTWERP

Carina-conference

CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M..

In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of cultural influences. 

By implicit measurements a holistic understanding of cultural differences in terms of consumer acceptance, brand perception and the smartphone usage is explored in further details.

Carina de Lopez is an expert in user-centred qualitative methods and responsible for intercultural user experience research at eye square with focus on mobile for many years.

 

More information:

 

 

http://neuromarketingconference.com/session/it-is-all-about-culture-cultural-differences-and-the-usage-of-mobile-devices-in-asia-europe/