19 Apr Michael Schiessl on low-cost carrier’s websites on Germany’s largest TV broadcaster ARD
Flights within Europe are becoming increasingly cheaper. About one third of all flights are now operated by low-cost carriers and the amount of connections is ever growing.
On the TV program ARD Reisecheck Michael Schießl (CEO eye Square) takes a closer look at the functionality of their websites. Eye-tracking analysis proves: Not all cheap airlines provide a consumer-friendly and transparent online experience.