MEMEX 2016 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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memex 2016 – Joy

9th of September

“Joy – About usefulness in the post-hedonic brand management”

We are in the transition from the fun society to sense society.

The longing for deeper, emotional touches penetrates the turbulent times in which we live. This longing is expressed in positive feelings such as inspiration, pride and gratitude, which are also being studied in the current research on emotions with increasing interest.

This year memex 16 is devoted to the question of how to best position itself to this Zeitgeist in marketing and product development, especially in the digital domain. What does the new reflection on joy for the design of marketing communications, the user experience of products and the production of point of sale?

Further detailed information about the programm will be shortly available.

Speakers & Presentation

Jacques Blanchard (Metavue)


Sebastian Glenz (Aktion Mensch): Wie viel Witz verträgt die Marke? – Der Einsatz von Humor in der Markenkommunikation der Aktion Mensch


Ulrich Klenke (Ogilvy): Markenhaltung: Relevanz mit Methode – das Big Ideal


Prof. Yasue Mitsukura (Keio University, Department of System Design Engineering)


Dennis Ortmann (Lunchio): Lunch and Joy


Duncan Southgate (Millward Brown)


Sebastian Syperek (car2go): Jetzt ein Auto. Jetzt ein Lächeln. – Freude beim Carsharing


Michael Schiessl (eye square): Freude

We are looking forward to your visit


the 9th of September, 2016
from 9 a.m. to 5 p.m.


Following activities:
Boat trip along the Spree river and fest on Berlin’s food trucks


eye square GmbH
Schlesische Straße 29-30
Aufgang i
10997 Berlin


Participation fee: 350€


This was memex 2015 (memex2015)