MEMEX 2017 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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memex 2017

ÜBER TECHNIK UND KUNST DER ERFOLGREICHEN KUNDENBERÜHRUNG

Unsere Fachtagung am 8. September 2017

memex 2017 – Receptivity

8th of September 2017

Receptivity
About the Technology and Art of Successful Customer Contact

Faced with a growing range of touchpoints, users are reacting to overwhelming communication with increasing selection, meaning external and internal filters.

With RECEPTIVITY, we address the question of where and how to reach people in a considerate, open and positive way. The understanding of these moments is the decisive determinant for the success of product and communication.

There are virtually two big questions:

  1. How can existing touchpoints be obtained?
  2. At which new touchpoints can we reach customers in the future?

Receptivity

About the Technology and Art of Successful Customer Contact

Faced with a growing range of touchpoints, users are reacting to overwhelming communication with increasing selection, meaning external and internal filters.

With RECEPTIVITY, we address the question of where and how to reach people in a considerate, open and positive way. The understanding of these moments is the decisive determinant for the success of product and communication.

There are virtually two big questions:

  1. How can existing touchpoints be obtained?
  2. At which new touchpoints can we reach customers in the future?

Receptivity – Case Studies

from extensive intermedia projects on how to measure and determine the relevance of receptivity through technical and psychological methods:

  • Which indicators such as viewability,
    attention, and emotions work together?
  • How can implicit and explicit consequences be determined?
  • What influence does receptivity have on consumer decision making?

Speakers & Presentations

Michael Schiessl

Michael Schiessl (CEO, eye square) “Receptivity”

Tanja Seiter
Head of Client Research, Hubert Burda Media

“Mit Content ins Herz und Hirn der Konsumenten –
Der Wirkung von Native Ads/Advertorials auf der Spur.”

Dr. Guido Beier

“Touchpoint Soul. Customer Needs eat Companies`Wants for Breakfast.”

Jekaterina Cechini
Head of digitalization department
Berliner Verkehrsbetriebe GmbH (BVG)

“BVG-App: Unterstützung der Customer Journey im Öffentlichen Nahverkehr in Berlin”

philipp

Dr. Philipp von Hilgers
CEO, Meetrics

“Viewability als Baustein einer neuen Aufmerksamkeitsökonomie.”

Krzysztof Kania
Head of UX, StepStone

Duncan Southgate

Global Brand Director, Media & Digital, Kantar Millward Brown

Manuel Garcia-Garcia, PhD
ARF – The Advertising Research Foundation, New York

“SVP, Global Research and Innovation”

Photo-JB-

Dr. Jacques Blanchard
CEO, MetaVue, Paris

Dr. Julia Nitschke (Director Digital, eye square)

„The impact of digitalization on receptivity –
How does digital transformation influence receptivity?“

Julia Nietschke

Roundtable discussion

„Receptivity: The Roadmap for the Digital Transformation of the Customer Journey.“

Use Case: Eye-Tracking in Virtual Reality

We are looking forward to your visit

DATE:

 

8 September 2016
from 9am to 5pm

 

Following activities:
Enjoy a boat trip along the Spree river
and dining at Berliner food trucks.

 

Location:
eye square GmbH
Schlesische Straße 29-30
Aufgang i
10997 Berlin

 

Attendance fee: 350€

 

Contact: Katharina Müller
mueller@eye-square.com

Registration

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