MEMEX 2015 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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MEMEX 2015

About the sovereignty
in the digital contact

When we started our work, almost 20 years ago, there was a radiance around the word “Machine”. The machine stood for what was to come–the sound of generators and technology. The machine was the icon of an expectation that the avant-garde directed themselves towards. The “Machine” was the future.

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INTRO – CARINA LEHNE DE LÒPEZ

Brands are increasingly becoming media events. But how can your marketing transmit meaningful codes at a multitude of customer touchpoints and gain significance for the customer? The solution lies in psychological knowhow. Benefit from our  knowledge: how people perceive, what triggers their feelings, and drives them. Only thus can something special come from your creation.

 

Carina Lehne de López – Unit Lead User Experience
eye square GmbH

 

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MICHAEL SCHIESSL

Keynote “Über die Souveränität in der digitalen Berührung”

 

Michael Schießl – Managing Director & Partner
eye square GmbH

 

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THE LECTURES OF OUR CUSTOMERS

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HARTMUT SCHEFFLER

“The sovereign speaks: how the market research reacts to the digital sovereign”

 

Hartmut Scheffler – Managing Director
TNS Infratest Holding

 

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GERALD NEUMÜLLER

“Who is scared of the second screen?”
The connection between the parallel use, media reception and advertising effect.

 

Gerald Neumüller – Director Research
SevenOne Media GmbH

 

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ELISABETH NIETZ

“Website relaunch of immobilienscout24.de”

 

Elisabeth Nietz – Product Manager
Immobilien Scout GmbH

 

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DR. WENZEL DRECHSLER

“Digital Advertising – Key Facts You Should Keep in Mind!”

 

Dr. Wenzel Drechsler – Head of Market Research
United Internet Media GmbH

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Kiefer-Oana

OANA CHIRU & DR. JÜRGEN KIEFER

“PayPal – The safer, faster way to pay. Digital payment and consumer research”

 

Oana Chiru – Strategic Projects PayPal Marketplaces
PayPal Deutschland GmbH

 

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EVMORFIA KARAMPOURNIOTI

“The use of humanization for a better world”

 

Evmorfia Karampournioti – Leibniz Universität Hannover
Institut für Marketing & Management

 

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OLIVER RIXNER

“Real-Time-Personalisation”

 

Oliver Rixner – Online Conversion Optimiser
Vattenfall Europe Sales GmbH

HELLA LILJENBRUNN

“Hand in hand is HanseMerkur – A community at the center of the new image campaign”

 

Hella Liljenbrunn – Manager Market Research
HanseMerkur Krankenversicherung AG

 

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