LOCOMOTION STUDY - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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LOCOMOTION STUDY

Enhance the shopper experience through customer oriented store layouts.

The layout of a store has a major impact on consumer behavior, emotion, cognition, and the way in which a brand is perceived.

A deep understanding of visitor behavior, needs and motivations provides an opportunity to enrich the visitor experience and to produce the optimum effect from design elements!

INCREASE SHOP FLOODING AND BUILD NAVIGATION BARRIERS

StoreExp-1

THIS WAY YOU CAN OPTIMIZE, OFFER VARIETY, AND MAKE THE VISIT INTO THE EXPERIENCE THAT IT SHOULD BE.

  •   How strongly are various shop areas visited?
  •   Where are the navigation barriers?
  •   Which path is heavily frequented?
  •   Where is the optimal place for category, product, and secondary placement?
  • How can areas and shop-in-shop concepts be optimized?

Walkway studies capture both the walking behavior in shops as well as the type and number of interactions.

Customer-Tracking_Floorplan_Heatmap_small