Jan Sommer, Research Consultant, is part of eye square’s Brand and Media Experience unit. He holds a Master of Science in Psychology with focus in Human Factors and Media Psychology. Jan studied how man and machine cooperate in healthcare settings.
He is particularly interested in the permanent change of our mobile lifestyle and online video entertainment. That’s why he focuses on online research methods such as onsite recruitment, long term user behavior tracking and big data analyses.
Jan conducts studies on the perception and impact of mobile advertisement for Google and Teads. Watch a video of Jan explaining which challenges still exist in the field of mobile marketing:
Expert in quantitative methods, advertisement impact research, eye tracking and GSR and is experienced in usability research
Has supported publishing houses and marketing agents with the evaluation and optimisation of online, TV and print advertising