INNOVATIVE TECHNOLOGIES EXPERIENCE - eye square
The use of new technologies presents companies with equally great opportunities and challenges. To make it easier to meet these challenges, eye square offers Innovative Technologies Experience (ITA), a new team within the existing UX department to research and advise on the best product implementation of innovative technologies
virtual reality, implicit, eye tracking, user experience, usability, quantitative, befragung, online, startup, agil, lean, neurosemiotics
22552
page,page-id-22552,page-template,page-template-full_width,page-template-full_width-php,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

INNOVATIVE TECHNOLOGIES EXPERIENCE

The use of new technologies presents companies with equally great opportunities and also challenges.
To make it easier to meet these challenges, eye square offers Innovative Technologies Experience (ITX), a new team within the existing UX department to research and advise on the best implementation of the myriad of innovative technologies.
We use both our psychological as well as technical expertise in user experience research and complement these with the addition of advanced research methods.

ITX: Advanced methods and innovative technologies for the optimal user experience of the future

VRITX

Methods and technologies

Refer to the following list for a brief overview of the diverse and advanced methods we are investigating that we use within the ITX team:

 

Methods

  • Lean / Agile UX
  • Fast feedback mobile research
  • Guerrilla research
  • Neurosemiotics
  • Inspiring cooking
  • Virtual Reality Eye Tracking

 

Technologies

  • Augmented / Mixed / Virtual Reality
  • IoT / Smart Home
  • Autonomous driving
  • Artificial Intelligence / bots / assistants
  • Wearables / quantified self

 

startup_uxFor the specific needs and challenges of startups we have also developed a special customized portfolio. We call this, simply, Startup UX.

Virtual Reality Eye Tracking

Virtual Reality is one of these technological innovations with vast unexplored potential.
Eye square can draw not only on many years of experience in user experience but also develop deep implicit insights with Virtual Reality Eye Tracking to meet these new challenges.

TV_shelf_scanPath

In addition to high-priced head-mounted displays such as the Oculus Rift or HTC Vive we also support eye tracking with Google Cardboard. See an example in this video:

Virtual Reality Eye Tracking - Cardboard

More information

If you already want to deploy a pioneering technology, plan to do so in the future, or would like to learn about our advanced methods, contact us directly! We look forward to hearing from you.

 

Frederik Niedernolte

  • Frederik Niedernolte

    Research Consultant User Experience & Innovative Technologies Experience

ITX: Your place for pioneering ideas

UX PRODUCTS