With an increasing variety of products and extensive store concepts, shoppers are exposed to brand messages everywhere.
Few brand messages reach the shopper, everything else is ignored.
Bucking the trend of excessive demand, consumers yearn for simplicity and orientation during shopping.
We explain to you how to gain the attention of shoppers in this complex environment, when is the optimal time to approach your target audience and how they can be activated to purchase.
With eye square, create a strategy for customer oriented POP measures.
We review the impact and influence of your POP measures on the behavior of your shoppers.
For optimisation, we use a multi-methodological study approach with zero and success measurement. The combination of eye tracking and interview allows deep insights into the motivations and needs of consumers and their behaviors. It therefore offers the chance to create a customer-centric strategy.
In addition to a psychological explanation of behavior and thought patterns, this approach offers concrete metrics against which long-term and repeated potentials can be analyzed. This framework provides insights into the optimal and uniform use of POP materials.