IN-STORE MARKETING TEST - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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IN-STORE MARKETING TEST

Attract attention and awake emotions

With an increasing variety of products and extensive store concepts, shoppers are exposed to brand messages everywhere.
Few brand messages reach the shopper, everything else is ignored.
Bucking the trend of excessive demand, consumers yearn for simplicity and orientation during shopping.
We explain to you how to gain the attention of shoppers in this complex environment, when is the optimal time to approach your target audience and how they can be activated to purchase.

PLACE THE RIGHT VISUAL AND EMOTIONAL STIMULI IN THE MOMENT WHEN THE SHOPPER IS ACCESSIBLE.

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We test in detail and on a macro level how well shoppers cope with you in the market.

With eye square, create a strategy for customer oriented POP measures.

We review the impact and influence of your POP measures on the behavior of your shoppers.

 

  • Convert the visual attention to your campaign into action
  • Reach your target group with in-store marketing materials
  • When is the right moment to speak to shoppers?
  • What emotions does your campaign trigger?
  • Is it worth investing in digital signage?

 

For optimisation, we use a multi-methodological study approach with zero and success measurement. The combination of eye tracking and interview allows deep insights into the motivations and needs of consumers and their behaviors. It therefore offers the chance to create a customer-centric strategy.

In addition to a psychological explanation of behavior and thought patterns, this approach offers concrete metrics against which long-term and repeated potentials can be analyzed. This framework provides insights into the optimal and uniform use of POP materials.

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