Impact: Eyes on the Road - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Impact: Eyes on the Road

Impact: Eyes on the Road

impact_eye-squareImpact’s Technology Focus speaks to eye square’s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology.

Read the full article by Jane Bainbridge