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Who is EYE SQUARE?
EYE SQUARE is a leading global provider of user & brand research.
We use and develop innovative psychological methods, which are primarily oriented to understanding the implicit. This means that we explore all that you can not ask of someone directly, we use methods such as Eye Tracking, Galvanic Skin Response and EEG.
We provide consulting and assistance for the development of product and marketing innovations.
Online Ads Compared:
Study "Ad.Impact Faktor"
A wide range of online advertising formats have been made comparable for the first time in a study conjointly conducted by the Plan.Net Group, Microsoft Advertising Germany, United Internet Media and Yahoo! Germany.
Experimental online ads were inserted on various live websites using innovative eye square tools and the online behavior of nearly 2000 participants was tracked in their natural setting.
In the course of the study, the "Ad.Impact Faktor" has been developed. This parameter makes it possible to identify the different ad effect potentials in media plans and to optimize their cost efficiency by reaching stronger ad effects with the same budget.
iPhone vs. Samsung Galaxy:
EYE SQUARE Mobile UX Case Study
In terms of popularity the iPhone is the clear winner. But is the iPhone really as user friendly as widely assumed? EYE SQUARE performed a comprehensive usability assessment to find out more about the performance of the iPhone in comparison to the Samsung Galaxy.
Ralf Kemmer New Director Brand Strategy
EYE SQUARE welcomes Ralf Kemmer as their new Director of Brand Strategy. Kemmer will support the company's brand strategy competence and is responsible for the continuous development of the unit.