Gareth Tuck is Director of the UK Office at eye square. He graduated in psychology.
His team conducts global advertising impact and user experience studies for clients from the FMCG, consumer electronics and e-commerce sectors.
British American Tobacco
Expert in eye tracking, EEG and EDA methods
Conducted a study in the UK in 2012, where the effects and perception of online ads on various devices were analysed
Publishes regularly in journals such as International Journal of Human-Computer Interaction & Affective Computing and Intelligent Interaction