FUNDAMENTAL STUDIES - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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FUNDAMENTAL STUDIES

Understand media developments and their influencing factors. Stay on target with the latest trends and new marketing channels.

Our media environment is changing. The Internet of Things is developing rapidly.  Full of curiosity, we always develop new tastes and habits in the digital universe. What role the media channels play and how we use media in the future are the elements that the fundamental studies deal with.

WE CREATE INDIVIDUAL CONCEPTS FOR YOU THAT DEMONSTRATE MEDIA PERCEPTION AND EFFECT.

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We evaluate the specifics of various media channels. We analyze how your environment stands in relation to others. We show the cross-media potential that your network offers. We analyze new phenomenon such as multi-screening and mobile use.

We create individual concepts that test the media perception and effect. The results are premier foundation studies that set the standard in the market and are widely known. Our media studies are published in trade journals and presented at conferences.

We emphasize the value of experimental evidence from the environment and media services. For this purpose we use our own ad server that controls frequency capping, but which in experiments can be more flexibly controlled than in the real world. Our services are aimed at media companies and marketers, associations and advertisers.

EYE SQUARE AWARDS

FOUNDATION STUDIES

2007 German Market Research Prize

Successful demonstration of implicit effects of banner advertising on eBay.

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2011 German Market Research Prize (Shortlist)

Association study of the Federation of Digital Economy: Display acts implicitly.

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2013 PreGerman Market Research Prize (Shortlist)

Attention effect of OOH posters in passing: experimental driving simulator study with attention measurement.

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2013 IAB European Research Awards (Highly Recommended)

Axel Springer Auto Bild app study looking at effective potential of iPads apps.

2014 Preis der Deutschen Marktforschung (Shortlist)

Ein Fernsehabend in Zeiten des 2nd Screen. Verhaltensbasierte Analyse von Second Screen Verhalten vor dem Fernseher

 

2014 IAB European Research Awards 

The Power of Creation (BVDW) showed the differences between various well designed online banners.

 

2014 Der Markentag (Best Paper Award)

Meta analysis of various studies showed that implicit indicators have a high predictive power over the buying decision.

 

2014 ESOMAR Digital Dimension (Best Paper)

Method comparison of various life-logging technologies: data quality, validity, practical relevance.