24 Mar eye square with approaches for gaining ground
The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square.
Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a standard in the market.’
The trend towards implicit methods became strongly favoured by using specially developed online technologies. With the help of the gaze movement and emotion measurement via webcam, the visual and emotional impact perceived from the television, print and online campaigns can be determined. To meet the increasing demands, eye square has since then reinforced it’s team with qualified consultants.
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